Tagged in trends


millennials-healthcare-trends

Millennials and Healthcare: 5 Trends You Can’t Afford to Ignore

January 24, 2018

millennial-healthcare-trends

For healthcare companies and service providers, attracting and retaining millennials (those born between 1982 and 2000) may no longer just be a matter of maintaining regular growth. It could very quickly become a matter of survival.

Not only are millennials the largest generation in U.S. history (83.1 million according to the latest U.S. Census Bureau data—that’s 8 million more than Baby Boomers), but in the next two years, they’re expected to account for more than $1.4 trillion in annual spending. And this figure will only grow as more millennials enter the workforce and advance in their careers.

Inspired by newly transformed retail experiences, millennials are driving major shifts across the healthcare industry from patient engagement to the ways they pay, disrupting processes and service methodologies created to appease Baby Boomers and Generation X.  Understanding these five major millennial healthcare trends can help you attract, delight, and retain millennial members and patients.

  1. Social media-based decision making

Decision-making information is easier to access than ever thanks to the internet, and it’s leaving tech-savvy millennials feeling more empowered when it comes to their healthcare choices. The most recent data shows that 23% of millennials look at online reviews for providers and hospitals, compared to 15% from other generations. If you don’t have a social strategy in place, you’re missing out on an opportunity to help shape your increasingly important online reputation.

  1. Emphasizing patient-first experiences

Millennial healthcare preferences focus on service and payment models that incentivize and reward quality care and experiences. Because millennials are digital natives, appeasing them largely means having healthcare management at their fingertips. They crave mobile-friendly online health portals to view medical records and to schedule appointments. They want to chat with customer support instead of calling, and they want timely reminder texts and personalized health offers.

  1. The rise of telemedicine

While Baby Boomers and Gen X are more skeptical of the service, 60% of millennials surveyed by Salesforce said they were interested in adopting telemedicine use. They see it as a more cost-effective and less time-consuming option than a regular doctor’s visit.

  1. DIY preventative treatment

Millennials pay close attention to their daily health and wellness decisions thanks to dieting apps, fitness wearables, and social media. To them, this means less need for preventative doctor’s appointments or annual visits, but an increased use of acute and urgent care compared to their parents’ generation. This can have far-reaching implications on staffing, costs, and efficiency of care delivery if providers and insurance companies aren’t in sync with the actions of millennials.

  1. Demand flexible payment options

Cost-conscious millennials seek non-traditional payment models, championing ones that ensure quality care before they pay. These include shared savings, bundled payment discounts, fee-for-outcome, and partial capitation. With out-of-pocket costs on the rise, millennials are also more likely to request upfront estimates for services (41%, according to PNC Financial Services Group) and challenge costs.

Technology and patient-first experiences go hand-in-hand. The companies that adapt early with good execution have the chance to build authority and relationships with this savvy (and picky) generation.

call center tips 2018

Call Center Dos and Don’ts for a More Productive 2018

January 15, 2018

call center tips 2018

Call centers and customer support are evolving at an incredible rate to keep up with customer demand, and 2018 will be no exception. As more brands acknowledge the value of call centers in growing revenue and retaining customers, your own customers’ expectations of service quality will follow suit. From the technology we use to interact with customers to the treatment of agents and callers, get ahead of your competition in 2018 with our list of call center dos and don’ts.

Technology

DO explore AI and cognitive technologies

Brand investments in AI and cognitive technologies within call centers are growing (a 2016 Business Insider survey showed that 80% of respondents want to implement some form of chatbot by 2020)—and for good reason. Bots provide tremendous value to growing companies by routing low-level calls and messages away from your agents, allowing them to focus on more urgent, complicated, or sensitive customer requests. This can save costs in training, personnel, and overhead, depending on how your call volume and drivers break down.

DON’T push your agents to the side

AI is not an alternative to live agents. It’s best used as a support tool for your team, so embrace a hybrid workforce that incorporates both. Bots are great tools for standardized, simpler tasks like assisting with product information and availability, answering policy questions, or business hours. More complex inquires, especially ones dealing with private personal information, still need to be handled by a live person.

Employee Happiness

DO pay attention to employee happiness scores

Yes, high turnover in your call center can negatively impact staffing costs (each individual turnover can cost a company over $6,000), but don’t overlook the cost to your customer experience and satisfaction. Losing knowledgeable agents can mean longer talk and hold times, increased pressure on your other agents, and more frustrated customers as new agents get up to speed. To keep employees happy at work, think about extending financial wellness programs, appreciation events, call center environment, and improved work/life balance to employees.

DON’T make changes without getting employee feedback

Employees will tell you what they want if you ask. Initiating engagement programs without feedback or understanding the level of employee interest costs you both time and money. You also risk looking out of touch by your employees. Find out what’s keeping your employees up at night and see if there’s a way your company can help.

Customer Experience

DO invest in user-friendly online experiences

The demand for chat, mobile apps, and self-service portals is rising. 73% of millennials prefer self-serve options and 66% of consumers overall would rather message support than call. If you’re planning to invest in chatbots, online experiences are a great deployment use and would align two major customer satisfaction strategies.

DON’T discount personalized services and support

Each digital interaction leaves behind a “breadcrumb”, small bits of customer data that can tell companies a whole lot about their behavior, demographics, needs, and wants. Using this data to route customer support calls can help companies provide easy, frictionless service that makes their purchasing decisions simpler and talking to customer service more pleasant.

Analytics

DO expand your analysis capabilities

Sophisticated and real-time data analytics can help you identify reoccurring issues in your processes and services. Better analytics means more constructive feedback to your agents and decreasing inefficiencies for your company. You can pinpoint your most popular communication channels and re-staff or re-prioritize accordingly.  Making informed changes across your call center operations to remove points where your customers are most frustrated shows them that you listen and care about their experience.

DON’T overlook call recording and monitoring

New technology is addictive, fun, and makes our work lives easier. While deep analytics are great for assessing long-term improvement, call monitoring and recording still reigns supreme for understanding agent performance. Big data can show you a call was resolved, but listening in will show you how it was resolved. Demeanor, empathy, tone, word choice, and rapport all impact the way customers perceive a call’s effectiveness and success.

Not every change listed here is appropriate for every brand. Whatever changes you implement this year, be certain they’re thoughtful and well executed on.