Outbound Marketing Campaigns – 2016

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August 2016

Target:  Insurance Companies Specializing in Workers Comp Products
Channel: Email Marketing to 600 CFOs, Directors of Finance, Insurance Executives
Strategy/Background:
– Workers Comp Insurance companies have complex invoices with confuse customers and delay payments.
– Companies must balance maximizing their revenue and maintaining their brand and NPS.
– Windham can clear up invoicing confusion and help with the audit process, accomplishing both major objectives.
Research: Interviews with insurance executives in several markets, as well as Windham Sales Team and research from market sources (whitepapers, web content and case studies).
Creative:
– Initial Email Have Your Cake. And Eat It, Too.
– Landing Page
– Downloadable Brochure
Follow Up:
– Nurture emails to entire list.
– Calls from Windham Sales Team to any recipients who “clicked through” or downloaded.

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